Associate Director, Marketing Operations

Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site in Ottawa - 1800 Alta Vista Drive OR Toronto - 67 College Street and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.

Job category: Communications, marketing and public affairs
Job posting ID: 7042

​Employment status: Regular full-time
Possible schedule/FTE: 1.00 

Classification: PTS/MGT/IT B
Salary/Rate of pay: $129,159 to $145,691

Application deadline: 2025-04-04 
 

Application requirements:

• Your up-to-date resume.
• Job specific cover letter.
• We recommend you save a copy of the job posting for reference throughout the recruitment process.

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.

 Together, we can make all the difference in the lives of others.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues. 

If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

About the role
Canadian Blood Services is looking for a regular full-time Associate Director, Marketing Operations to join our dynamic Integrated Marketing team in our Donor Engagement and Corporate Reputation division.  

The Integrated Marketing team is responsible for developing and executing comprehensive, integrated marketing strategies aimed at building Canadian Blood Services’ brand, expanding our donor base, and enhancing donor loyalty.

In this role, you will build and lead the engine that enables the integrated marketing team to drive results through the integration, management, adoption, and optimization of the right combination of tools, data, technologies, and applications. You will play a critical role in driving overall marketing efficiency and effectiveness; visibility into marketing performance by focusing on technologies, reporting and analytics; and instituting best-in-class operational processes. You will have operational oversight of the marketing budget, with responsibility for continuously improving the ROI of marketing investments and providing strategic counsel to enhance the financial performance and business impact of marketing activities. You will also be accountable for all vendor and agency contracts and any service level agreement (SLA) management.

The role is multidisciplinary and an integral part of creating an integrated marketing center of excellence, with key areas of responsibility including:

• Technology: Identify and implement core technologies, applications and tools that enable the team to drive operational efficiencies; scale across geographies, products, programs, solutions or business units; and create repeatable, consistent practices and processes that drive efficiency in go-to-market (GTM) activities. 
• Data: Lead efforts surrounding prospect data management, data integrity, lead generation scoring models and marketing optimization. Also includes designing optimal approaches in leveraging technology to gain insights. 
• Process: Design and lead the process across stakeholders to maintain alignment on lead and opportunity management, and complex donor life cycle projects that impact acquisition, retention and growth efforts. Develop and implement processes to future proof the competencies of the team within a rapidly evolving environment of new marketing technology, tools and innovation through talent audits, capacity forecasting, martech learning and development across the integrated marketing team. 
• Performance: Deliver insights, in collaboration with the analytics and market research teams, to analyze and report on target segment penetration, lead flow, campaign flow, lead attribution and marketing funnel management to determine performance, ROI and business impact of marketing activities. 

Formula for success

• Leveraging your demonstrated experience and expertise, you will be responsible for identifying and implementing technologies, tools and  processes that drive marketing operations, including marketing automation technologies and data intelligence tools that drive efficiencies or enable scale. This includes improving the awareness of existing technology capabilities and driving team adoption of those tools. 
• You will create and optimize scalable processes to ensure marketing best practices are followed. Establish and define operational best practices around marketing activity, and efficiency and effectiveness of delivery across SLAs. 
•  Applying your technical and analytical proficiency, you will create and institutionalize a baseline of metrics for the department and measure improvement as a result of efficiencies in process and adoption of tools over time.
• Focusing your understanding of industry regulatory laws and policies - familiarity with marketing implications to ensure compliance with privacy and other legislation, you will establish and evolve operational best practices to ensure compliance with changing legal requirements and corporate guidelines building foresight and risk mitigation across marketing operations.
• Drawing on your experience with existing, mature technologies and experience gaining efficiencies and optimizing use of the solutions, you will build and formalize all marketing database processes, lead flow processes, technology integrations and all related processes across the martech stack and infrastructure to ensure accurate and responsible data usage and continuous optimization.
• You will establish, lead and own processes across the integrated marketing team to enable visibility into campaign and channel performance and overall marketing impact and insight into integrated marketing’s contribution to overall business growth. You will optimize campaign reports to determine ROI and business impact on a weekly, monthly, quarterly, annually and ad hoc basis and deliver insights for executive-level quarterly business reviews.
• Harnessing your very strong financial management skills, you will lead the financial planning, forecasting and budget management process across the full integrated marketing departmental budget to optimize ROI of all marketing activities. Provide a centralized point of contact to the director, integrated marketing, for financial analysis across all marketing cost centres. 
• You will develop and institutionalize key marketing financial performance indicators (operational martech utilization, program-to-people ratios, ROI) to drive data informed financial decision making. 
• Leveraging your ability to apply knowledge into the creation of business cases for technology consideration, you will champion the adoption of existing marketing operations technology and influence stakeholders to advance current and future capabilities within existing tech stack. 
• Leveraging your strong leadership and team management skills and experience, you will provide strong and effective leadership to direct reporting employees. 
• Performs other related duties as required. 

Desired education and skills

• University degree in business, marketing or communications, or equivalent work experience required. 
• Financial management experience or certification. 
• Project management experience or certification.
• Marketing-related certificates, such as Adobe (Marketo Engage), Salesforce (Pardot), Oracle (Eloqua) Marketing Cloud or other certification will be considered an asset. 
• 7+ years of marketing operations experience. 
• Minimum of 5 years in a marketing operations team leadership role.
• Very strong financial management skills. 
• An equivalent combination of education, training and experience may be considered.

What we offer you

• 4 weeks' vacation
• Annual performance award up to 10%
• Comprehensive group health, dental and vision benefits for you and your family
• Defined benefit pension plan
• Employee discounts, wellness program, professional resources

What you can expect

• This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location a minimum of 40% of the time/ 2 days of the week.
• You may be required to travel within Ontario quarterly, and as required. 

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.  

If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives. 

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add donotreply@blood.ca and system@successfactors.com to your safe senders list. 

Applicants who require accommodation should discuss their needs with us.

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