Brand Manager

Please note this role will work in a hybrid environment. The successful candidate should be located near our Head Office at 1800 Alta Vista Drive, Ottawa, Ontario, or our Toronto office at 67 College Street, Toronto, Ontario, and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.

#LI-HYBRID   
#LI-SW1   
#LI-OTTAWA

​Job category: Communications, marketing and public affairs
Job posting ID: 6258

​Employment status: Regular full-time

Classification: PTS/MGT/IT B
Salary/Rate of pay: $88,566 - $106,890

Application deadline: until filled 
Application requirements:

• Your up-to-date resume.
• Job specific cover letter.
• We recommend you save a copy of the job posting for reference throughout the recruitment process.

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.

 Together, we can make all the difference in the lives of others.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues. 

If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

About the role
Canadian Blood Services is looking for a Regular full-time Brand Manager to join our versatile Integrated Marketing team.
 
Do you want to work in a dynamic, fast-paced, innovative organization at the national level? Are you excited about working with a dedicated community who makes a real difference in people’s lives by recruiting blood, plasma, stem cells and organ and tissue donors? Do you want to help save lives every day? Then this job is for you.

This is not a traditional Brand Manager role, marketing a product or service. This is a once-in-a-career opportunity to position an entire organization in the hearts and minds of Canadians. It’s an opportunity to bridge a business strategy with a sense of mission and purpose. It’s an opportunity to change culture and mobilize advocates behind a promise. 

Reporting to the Associate Director of Brand Strategy, you will be responsible for developing and executing brand strategies to strengthen brand awareness and position Canadian Blood Services with employees, donors, volunteers, and the public. To achieve this, you will align the organization with the brand strategy, inspire and mobilize internal and external brand champions, and evaluate key brand performance indicators to ensure intended benefits are attained.

Are you ready to embark on a meaningful and inspiring journey, where what you do matters? Be part of Canada’s Lifeline.

Formula for success

• Capitalizing on your strategic thinking and project management expertise, you will develop and execute comprehensive brand strategies to promote the mission and values of the organization, while managing and overseeing all aspects of branding, including brand positioning, messaging, and visual identity.
• Tapping into your excellent collaboration and interpersonal skills, you will demonstrate leadership in living the brand and serve as the brand subject matter expert, providing guidance to all areas of the organization, external agencies, and partners on the correct application of the brand.
• Drawing on your strategic vision and communication and skills, you will help bring the brand to life for employees, fostering a sense of connection with our mission and values, and making the brand a part of their day-to-day work.
• Using your creativity and strategic marketing skills, you will support the development and execution of marketing campaigns, promotional activities, public relations efforts, and social media strategies to drive brand awareness. 
• Harnessing your brand management skills, you will oversee the creation, maintenance and adoption of brand guidelines to ensure a consistent and compelling brand presence across all materials and channels.
• Utilizing your research and analytic skills, you will monitor and analyze brand performance metrics to measure the effectiveness of brand initiatives and overall brand health. You will prepare and present regular reports on brand performance and strategy to senior management and provide insights and recommendations for improvement and growth. 
• Showcasing your adaptability, you will perform other related duties as required. 

Desired education and skills

• Experience in corporate brand management is essential, with a focus on both internal and external audiences.
• University degree in marketing, communications, Business or other applicable areas of expertise.
• Minimum of 5 years of experience in brand management, communications (reputation management, internal/external communications) and/or Marketing.
• Exceptional knowledge of brand management strategies, concepts, and practices.
• Ability to develop strong relationships with senior leadership and across functions.
• Proven track record in managing multifaceted projects with large budgets and strong project management skills.
• Strong skills in strategic thinking, tactical execution, financial analysis, and performance measurement.

An equivalent combination of education and experience may be considered.

What we offer you

• 4 weeks' vacation.
• Annual performance award up to 8%.
• Comprehensive group health, dental and vision benefits for you and your family.
• Defined benefit pension plan.
• Employee discounts, wellness program, professional resources.

What you can expect 

• This role will work in a hybrid environment with requirements to be onsite at a Canadian Blood Services location 40% of the time/2 days of the week. 
• You will work Monday to Friday, 37.5 hours per week, 7.5 hours per day.  
• The successful candidate should be located near our Head Office at 1800 Alta Vista Drive, Ottawa, Ontario, or our Toronto office at 67 College Street, Toronto, Ontario.

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.  

If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives. 

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add donotreply@blood.ca and system@successfactors.com to your safe senders list. 

Applicants who require accommodation should discuss their needs with us.