Lead - Digital Experience Optimization
Ottawa, ON, CA, K1G 4J5 Toronto, ON, CA, M5G 2M1
Please note this role will work in a hybrid environment. The successful candidate will be working a mixture of on-site and off-site work to meet the needs of our organization. Currently, employees are expected to have an in-person presence for at least 40% of their work time.
Job posting ID: 8785
Employment status: Regular full-time
Position's anticipated start date: 2026-06-08
Salary/Rate of pay: $86,400 - $101,700
Application deadline: 2026-06-04
- This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.
Application requirements:
- Your up-to-date resume.
- Job specific cover letter.
- We recommend you save a copy of the job posting for reference throughout the recruitment process.
Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.
Together, the work we do connects people and changes lives — including your own.
Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.
About the role
Canadian Blood Services is looking for a Regular full-time Lead - Digital Experience Optimization to join our dynamic Integrated Marketing team.
The Digital Experience team is responsible for supporting Canadian Blood Services by defining and evolving how digital experiences are structured, optimized and continuously improved across Canadian Blood Services' public-facing digital channels in support of the organizational campaigns and journey-based interactions.
In this role, you will focus on performance of key digital experience surfaces, including landing pages, campaign web experiences and supporting email experiences, ensuring these are designed and continuously improved to maximize engagement and conversation.
The Lead serves as the subject matter expert in digital activation, conversion optimization and organic search performance, providing leadership in shaping the structure, content hierarchy and engagement pathways of digital experiences, in alignment with user experience best practices, accessibility standards, SEO principles and modern digital marketing approaches.
Formula for success
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Drawing from digital experience, you will lead the strategy, development, and optimization of user‑centred digital experiences across channels, translating campaign and lifecycle objectives into cohesive, accessible, and high-performing journeys aligned with brand standards.
- Leveraging your excellent strategic skills, you will lead comprehensive, data-driven optimization and experimentation program, partnering with analytics to translate insights into prioritized A/B testing, personalization, and continuous improvements that enhance engagement, usability, and conversion performance while evolving scalable frameworks and best practices.
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You will lead SEO strategy and discoverability initiatives by partnering with content teams, leveraging performance insights, and applying best practices and emerging search approaches to increase visibility, organic traffic, and downstream engagement.
- Channeling your superb interpersonal skills, you will foster a collaborative, solutions-focused team environment by supporting colleagues, sharing knowledge, contributing to continuous improvement, and consistently demonstrating organizational values.
Desired education and skills
- Completion of post-secondary education in a relevant discipline from a recognized academic institution, preferably in Digital Marketing, Communications, Marketing, Digital Media, or a related field.
- Minimum 5 years' experience in digital marketing, digital experience, conversion optimization or related fields, including experience in digital experience strategy, SEO, analytics interpretation and cross-functional collaboration.
- Technical experience working with digital experience surfaces such as landing pages, email communications, mobile apps and web experiences within complex digital environments.
- Familiarity with personalization concepts, modular content structures and/or journey-based digital experiences enabled through modern digital platforms is strongly preferred.
- Robust knowledge of conversion optimization and experimentation practices, including hypothesis development, experiment design (e.g., A/B testing) and iterative improvement of digital experiences.
- Proficiency in search engine optimization (SEO) principles, including keyword strategy, search intent alignment, metadata structure and content discoverability, as well as Answer Engine Optimization (AGO) and Generative Engine Optimization (GEO).
- Strong understanding of user experience (UX) principles, including information architecture, content structure and interaction patterns that influence engagement and conversion.
- Excellent stakeholder communication skills, with the ability to translate digital concepts, performance insights and optimization opportunities into clear, actionable recommendations for non-technical audiences.
- Demonstrated curiosity and commitment to staying current with evolving digital experience, experimentation and platform practices.
What we offer you
- 4 weeks' vacation.
- Annual performance award up to 6%.
- Comprehensive group health, dental and vision benefits for you and your family.
- Defined benefit pension plan.
- Employee discounts, wellness program, professional resources.
What you can expect
- This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services' Toronto College Street, or Ottawa Alta Vista location 40% of the time/days of the week.
- Shift/hours - Monday to Friday, 37.5 hours per week, 7.5 hours per day.
If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.
We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.
Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.
We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add donotreply@blood.ca and system@successfactors.com to your safe senders list.
Applicants who require accommodation should discuss their needs with us.
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