Marketing Specialist

Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.

Job category: Communications, marketing and public affairs
Job posting ID: 7313

​Employment status: Regular full-time
Position's anticipated start date: 2025-07-07 

Classification: PTS/MGT/IT B
Salary/Rate of pay: $69,229 to $82,145

Application deadline: 2025-06-12 

• This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.

Application requirements:

• Your up-to-date resume.
• Job specific cover letter.
• We recommend you save a copy of the job posting for reference throughout the recruitment process.

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.

 Together, we can make all the difference in the lives of others.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues. 

If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

About the role

The Integrated Marketing team at Canadian Blood Services is seeking a Full-time Marketing Specialist to join our dynamic and purpose-driven group within the Donor Engagement and Corporate Reputation division.

As a key member of the Integrated Marketing team, you will be responsible for translating marketing strategy—grounded in audience, market, and product insights—into exceptional and inspired marketing campaigns and activations. Our marketing strategy and activation teams bring together marketing strategy, campaign and creative excellence, and performance marketing to deliver integrated initiatives that drive growth, engagement and impact.

You will lead the development and execution of creative, high-performing marketing programs that align with corporate growth objectives and elevate our brand presence. A critical part of this role involves building inspired, insight-driven briefs for both internal and external creative and strategy partners. You’ll manage these relationships with care and professionalism to ensure alignment, creativity, and excellence in execution. You’ll also work closely with national integrated leads across regions, ensuring local relevance and national consistency in sales and marketing delivery.

What You’ll Do

• Turn strategy into action: Develop and implement integrated marketing strategies and campaigns that drive awareness, engagement, and support for Canadian Blood Services’ mission and business goals.
• Drive growth through marketing: Drawing on your marketing expertise, you will develop and implement integrated marketing campaigns that contribute to the execution of growth strategies and Canadian Blood Services’ business goals.
• Champion GTM alignment: Leverage your skills and experience to lead the end-to-end development and execution of campaigns that are aligned with our go-to-market (GTM) framework and drive corporate objectives.
• Lead with insight and creativity: Design and deliver compelling content and marketing experiences that resonate with diverse audiences across digital, social, and traditional platforms.
• Champion brand excellence: Serve as a brand ambassador, ensuring consistency, clarity, and impact in all marketing communications.
• Advise and collaborate: Provide strategic marketing counsel to internal stakeholders and leadership, guiding the development of tactical plans that align with broader organizational priorities.
• Drive executional excellence: Manage the end-to-end execution of marketing initiatives, ensuring timelines, budgets, and performance metrics are met.
• Build inspired briefs: Craft clear, compelling briefs that guide internal and external partners toward creative and strategic excellence.
• Foster strong partnerships: Manage relationships with creative agencies, consultants, and internal collaborators with care and clarity.
• Engage nationally: Collaborate with integrated leads across regions to ensure campaigns are both locally relevant and nationally aligned.
• Support transformation: Contribute to key change initiatives by developing marketing approaches that foster understanding, alignment, engagement and growth across internal and external audiences.
  
  

What You Bring

• Post-secondary education in Marketing, Communications, or a related field.
• 3–5 years of experience in marketing strategy, campaign development, or integrated communications.
• Proven ability to translate complex strategies into clear, actionable marketing plans.
• Strong storytelling and content development skills across multiple platforms.
• Experience leading cross-functional marketing initiatives and collaborating with diverse teams.
• A proactive, detail-oriented mindset with a passion for delivering results.
• Experience working with creative agencies or external partners is a strong asset.

What we offer you

• 4 weeks' vacation
• Annual performance award of up to 6%
• Comprehensive group health, dental and vision benefits for you and your family.
• Defined benefit pension plan.
• Employee discounts, wellness program, professional resources.

What to expect 

• This is a hybrid role, requiring onsite presence at a Canadian Blood Services location 2 days per week (40%).
• Standard work hours are Monday to Friday, 37.5 hours per week.
• If located outside Ottawa, you may be required to travel to our head office (1800 Alta Vista Drive, Ottawa) quarterly for in-person team meetings.

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.  

If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives. 

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add donotreply@blood.ca and system@successfactors.com to your safe senders list. 

Applicants who require accommodation should discuss their needs with us.

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