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Specialist, Digital Experience

Location: 

Ottawa, ON, CA, K1G 4J5 Toronto, ON, CA, M5G 2M1

This role requires a minimum of 40% on-site presence. Additional on-site work may be required based on business needs. On-site expectations are subject to change and may be adjusted on a temporary or permanent basis. 

 

Job posting ID: 9240

 

​Employment status: Regular full-time
Position's anticipated start date: 2026-11-01 

 

Salary/Rate of pay: $75,100 - $88,300

 

Application deadline: 2026-10-05 

  • This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.

Application requirements:

  • Your up-to-date resume.
  • Job specific cover letter.
  • We recommend you save a copy of the job posting for reference throughout the recruitment process.

 

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.

 

Together, the work we do connects people and changes lives — including your own. 

 

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

 

About the role

Canadian Blood Services is looking for a Regular full-time Specialist, Digital Experience to join our dynamic Integrated Marketing team. 

Reporting to the Manager, Digital Experience Delivery, the Specialist, Digital Experience helps make our donor-facing digital experiences clear, intuitive, accessible and grounded in user needs. Working primarily across blood.ca, campaign landing pages, email and other content-driven digital experiences, and contributing UX, content and accessibility expertise to booking, account, app and related digital initiatives, this role brings a strong content strategy, user experience and accessibility lens to the work we deliver. 

This is not primarily a visual or UI design role. The Specialist looks at how an experience works for the person using it: how information is structured, whether content is clear and useful, where users encounter friction, whether experiences are accessible, and how effectively content and page-level experiences help users complete their tasks and move through a broader digital journey. You will translate those findings into practical recommendations, wireframes, content structures and experience improvements using established design system components and patterns. 

Working with moderate autonomy, you will collaborate with Content, Design, Development, Analytics, Marketing and other partners to clarify requirements, identify UX and accessibility considerations, and recommend approaches that balance user needs, organizational objectives and platform constraints. While this role has a strong focus on UX, content design, and accessibility, it is also a hands-on digital delivery role. You will work within CMS-driven platforms, support quality assurance activities and collaborate with implementation partners to help move digital improvements from concept into production 

Formula for success

  • You shape clear, user-centred digital experiences. You will apply content design, information architecture and UX principles to improve page structure, content hierarchy, navigation, calls to action and donor journeys across our digital ecosystem. 

  • You champion accessibility. You embed accessibility into day-to-day digital work. You will apply WCAG and Canadian Blood Services accessibility standards, identify potential barriers and recommend practical remediation, working with specialized partners where deeper assessment is required.

  • You turn requirements into experience recommendations. You will work cross-functionally to understand user and business needs, clarify requirements and translate them into practical UX approaches, content structures, page flows, wireframes and recommendations within established platforms and design system frameworks.

  • You use Figma to communicate experience solutions. Working within established design system components and patterns, you will develop wireframes, layouts and content flows that help teams understand how an experience should work. You do not need to be a visual designer or a copywriter. 

  • You help improve priority donor journeys. You improve content-driven donor experiences. You will review web pages, campaign and landing-page experiences, emails and other digital touchpoints to identify friction, usability issues and opportunities to improve clarity, accessibility and consistency. You may also contribute recommendations to broader product initiatives in collaboration with internal teams and specialized partners.

  • You use evidence to make experiences better. You will draw on available analytics, usability testing, A/B testing, user feedback, and other available insights to identify opportunities and make evidence-informed recommendations. 

  • You provide a quality check for user experience. You will conduct UX, content and accessibility reviews, identify issues and work collaboratively with partners to recommend appropriate solutions before experiences reach donors. 

  • You help make good practices repeatable. You will identify recurring UX, content, or accessibility challenges and contribute to reusable guidance, documentation, patterns and processes that strengthen quality and consistency across the Digital Experience team. 

  • You bring your expertise into the room. You will clearly communicate UX, content and accessibility considerations to technical and non-technical partners, contributing recommendations and your own professional judgment. 

  • You keep learning and sharing. You will stay current with evolving UX, accessibility and content design practices and share knowledge, insights and best practices with the broader Digital Experience team.

Desired education and skills

What you bring to the role 

Core experience 

  • 3–5 years of experience in content strategy, user experience design, accessibility, digital experience or related digital work.
  • Strong understanding of user-centred design principles, information architecture, page structure, interaction patterns and content hierarchy.
  • Demonstrated experience structuring and simplifying digital content around user needs, tasks and journeys.
  • Practical experience applying accessibility and WCAG standards to digital content and page experiences, including identifying barriers and recommending remediation.
  • Experience conducting UX, content or accessibility reviews and translating findings into actionable recommendations.
  • Experience developing wireframes, page flows or content-driven experience concepts in Figma or similar tools.
  • Practical experience working with CMS-driven websites, including web publishing, content updates and an understanding of platform workflows and constraints.
  • Experience using analytics, research, usability findings or user feedback to inform UX and content recommendations.
  • Strong writing and editing skills, with the ability to communicate complex information clearly and effectively for digital audiences.
  • Experience conducting content and experience QA across web pages, devices or platforms.

Great to have

  • Experience with digital content governance, plain-language practices or structured content.
  • Experience supporting and/or conducting usability testing or other user research activities.
  • Familiarity with A/B testing and digital optimization practices.
  • Familiarity with GA4, Looker Studio, Microsoft Clarity or similar analytics and behavioural-insight tools.
  • Working knowledge of HTML/CSS sufficient to understand implementation constraints and collaborate effectively with developers.
  • Experience working with established design systems and reusable digital components.
  • Experience working in a bilingual (English/French) digital environment.
  • Experience working in a complex, regulated, healthcare or public-sector organization.

Education

  • Post-secondary education in User Experience Design, Content Design, Digital Media, Design, Human-Computer Interaction or a related field, or equivalent relevant experience.

What we offer you

 

  • 4 weeks' vacation.
  • Annual performance award up to 6%. 
  • Comprehensive group health, dental and vision benefits for you and your family.
  • Defined benefit pension plan. 
  • Employee discounts, wellness program, professional resources. 

What you can expect

 

  • This role will work in a hybrid environment with requirements to be onsite at 1800 Alta Vista Dr, Ottawa Ontario or 67 College St, Toronto Ontario 40% of the time/days of the week.
  • Shift/hours - Monday to Friday, 37.5 hours per week, 7.5 hours per day.
  • Travel requirements - occasional travel required.


If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives. 

 

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

 

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.  

 

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add donotreply@blood.ca and system@successfactors.com to your safe senders list. 

 

Applicants who require accommodation should discuss their needs with us.

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