Specialist - Lifecycle Marketing

Location:

Ottawa, ON, CA, K1G 4J5 Calgary, AB, CA, T3N 1S5 Saskatoon, SK, CA, S7H 2X1 Vancouver, British Columbia, CA, V6H 2N9 Halifax, Nova Scotia, CA, B3L 2C2 Toronto, ON, CA, M5G 2M1 Brampton, ON, CA, L6T 5M1 Winnipeg, MB, CA, R3E 3R4 Dartmouth, Nova Scotia, CA, B3B 0H7

Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.

Job category: Communications, marketing and public affairs
Job posting ID: 8294

Employment status: Regular full-time
Position's anticipated start date: 2026-02-23

Classification: PTS
Salary/Rate of pay: $69,229 - $82,145

Application deadline: 2026-02-13

This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.

Application requirements:

Your up-to-date resume.
Job specific cover letter.
We recommend you save a copy of the job posting for reference throughout the recruitment process.

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.

Together, the work we do connects people and changes lives — including your own.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues. 

If you’re looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and discover a role where your work is meaningful, your purpose is clear, and your impact is felt every day.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

About the role

Canadian Blood Services is looking for a Regular full-time Specialist - Lifecycle Marketing to join our dynamic Insight & Donor Experience team.

The Marketing Specialist is responsible for supporting the marketing requirements and for executing against the corporate strategy. In this role you will be responsible for developing creative programs, plans, content and services that supports the execution of Canadian Blood Services’ business goals as well as becoming brand ambassadors for the organization. You will provide strategic advice on the development of approaches and tactical plans to deliver on marketing objectives, incorporating various platforms/channels, advise leadership on marketing issues and lead the development of the marketing strategy, while ensuring accuracy and consistency of messages across the organization.

Formula for success

Plays a key role in promoting organizational programs and services and in reinforcing Canadian Blood Services' reputation through clear, consistent, and audience-focused communication.
Leveraging your excellent marketing skills, you will create and implement targeted marketing approaches and content that contribute to achieving key business objectives and strengthening alignment with corporate strategic goals.
Drawing from your experience, you will support planning, scheduling, and execution of campaigns within the broader donor engagement calendar to ensure smooth rollout by internal and external partners.
You will contribute to impactful change efforts by monitoring KPI's, provide insights on campaign impact and help optimize future marketing initiatives based on data and performance results.
Harnessing your superb interpersonal skills, you will build effective working relationships within the organization to ensure messaging, targeting and campaign execution are aligned and consistent.

Desired education and skills

Completion of post-secondary education in a relevant discipline from a recognized academic institution, preferably in Marketing.
Minimum 2-4 years' experience in marketing, market segmentation, business, advertising or communication.
An equivalent combination of education, training and experience may be considered.
Technical skills including content management software and tools.
Proven experience developing and implementing creative and effective campaigns/initiatives.
Developing and maintaining effective relationships with vendors, clients, senior leaders and internal teams.
Strong presentation skills; strong persuasion skills and ability to sell ideas.
Strong analytical skills and attention to detail.

What we offer you

4 weeks' vacation.
Annual performance award up to 6%.
Comprehensive group health, dental and vision benefits for you and your family.
Defined benefit pension plan.
Employee discounts, wellness program, professional resources.

What you can expect

This role will work in a hybrid environment with requirements to be onsite at a Canadian Blood Services office location 40% of the time/2 days of the week.
Shift/hours - Monday to Friday, 37.5 hours a week, 7.5 hours a day.
Travel requirements - occasional travel will be required for team building and training.

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.

If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add donotreply@blood.ca and system@successfactors.com to your safe senders list.

Applicants who require accommodation should discuss their needs with us.

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