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Specialist - Marketing

Location: 

Ottawa, ON, CA, K1G 4J5 Toronto, ON, CA, M5G 2M1

Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.

 

Job category: Communications, marketing and public affairs
Job posting ID: 8408

 

​Employment status: Temporary full-time
Position's anticipated start date: 2026-04-06 

 

Classification: PTS
Salary/Rate of pay: $69,229 - $82,145

 

Application deadline: 2026-03-20 

  • This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.

Application requirements:

  • Your up-to-date resume.
  • Job specific cover letter.
  • We recommend you save a copy of the job posting for reference throughout the recruitment process.

 

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.

 

Together, we can make all the difference in the lives of others.

 

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues. 

 

If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.

 

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

 

About the role

The integrated Marketing team at Canadian Blood Services is seeking a Temporary full-tme Specialist - Growth Marketing to join our dynamic and purpose-driven group within the Donor Engagement and Corporate Reputation division.

As a key member of the Integrated Marketing team, you play a key supporting role in the execution of foundational strategies that drive donor growth across Canadian Blood Services’ product lines. Reporting to the Manager, Growth Marketing, this role will provide product, market, and audience subject matter expertise for targeted growth initiative and contribute to the development and execution of marketing strategies to significantly expand a unified donor base that supports all product lines.

The Specialist will also be deeply involved in network-related work, including the integration of blood and plasma centers and the strategic support of new center openings.

Formula for success

 

  • Support the development and execution of growth strategies to build a unified donor base.
  • Gather and organize audience, market, and product insights.
  • Develop subject matter expertise in either transfusion or transplantation to inform targeted marketing strategies and donor engagement efforts.
  • Prepare strategic briefs and planning documents that guide campaign, activation and go-to-market execution.
  • Collaborate with internal teams (e.g., analytics, research, planning) to ensure timely access to data and insights.
  • Lead the execution of marketing plans for network initiatives, including the integration of blood into plasma centers, plasma into blood centers, and the launch of new donor centers.
  • Help track and document the performance of growth initiatives and contribute to reporting and optimization efforts.
  • Support Marketing Manager and Marketing Lead with day-to-day operations.  
  • Ensure all work aligns with CBS’s purpose-driven brand and multi-product donor engagement strategy.
  •  

Desired education and skills

 

  •  Post-secondary education in Marketing or relevant experience.
  • 3–5 years of experience in marketing strategy, campaign development, or integrated communications.
  • Strong project management, organizational, and communication skills.
  • Critical thinker, data-savvy, and a team player.
  • Ability to manage multiple priorities and collaborate across teams.
  • Experience in audience and market segmentation and using data and insights to build marketing strategies.
  • Willingness to develop deep knowledge in a specific product area (transfusion or transplantation).
  • Experience leading cross-functional marketing initiatives and collaborating with diverse teams.
  • Proven ability to work in a fast-paced environment and navigate through ambiguity.
  • A proactive, detail-oriented mindset with a passion for delivering results.
  • Enthusiasm for contributing to a mission-driven organization.

What we offer you

 

  • Payment in lieu of vacation and Benefits.
  • Annual performance award up to 6%. 
  • Defined benefit pension plan. 
  • Employee discounts, wellness program, professional resources. 

What you can expect

 

  • This is a hybrid role, requiring onsite presence at a Canadian Blood Services location 2 days per week (40%).
  • Standard work hours are Monday to Friday, 37.5 hours per week.
  • If located outside Ottawa, you may be required to travel to our head office (1800 Alta Vista Drive, Ottawa) quarterly for in-person team meetings.


Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.  

 

If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives. 

 

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add donotreply@blood.ca and system@successfactors.com to your safe senders list. 

 

Applicants who require accommodation should discuss their needs with us.

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