Specialist - Marketing Retention & Recognition
Ottawa, ON, CA, K1G 4J5 Toronto, ON, CA, M5G 2M1
Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.
Job category: Communications, marketing and public affairs
Job posting ID: 8484
Employment status: Temporary full-time
Position's anticipated start date: 2026-04-06
Position's anticipated end date: 2028-12-29
Classification: PTS
Salary/Rate of pay: $69,229 - $82,145
Application deadline: 2026-04-03
- This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.
Application requirements:
- Your up-to-date resume.
- Job specific cover letter.
- We recommend you save a copy of the job posting for reference throughout the recruitment process.
Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.
Together, the work we do connects people and changes lives — including your own.
Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.
If you’re looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and discover a role where your work is meaningful, your purpose is clear, and your impact is felt every day.
We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.
About the role
The integrated Marketing team at Canadian Blood Services is seeking a Temporary full-time Specialist - Marketing to join our dynamic and purpose-driven group within the Donor Engagement and Corporate Reputation division.
The Specialist will play a key role supporting donor retention and recognition initiatives by developing and executing targeted marketing campaigns across the donor lifecycle. You will work closely with lifecycle and cross-functional teams to enhance donor engagement, loyalty, and long-term retention.
Formula for success
- Support the development and execution of retention and recognition strategies to strengthen and sustain a loyal donor base.
- Gather and organize donor, audience, and engagement insights to inform retention, recognition, and loyalty initiatives.
- Develop subject matter expertise in donor lifecycle, loyalty programs, and recognition strategies to enhance targeted engagement efforts.
- Prepare strategic briefs and campaign plans that guide retention, recognition, and lifecycle marketing execution.
- Collaborate with internal teams (e.g., analytics, research, CRM, and planning) to ensure timely access to data, insights, and campaign inputs.
- Lead the execution of retention and recognition marketing plans, including lifecycle campaigns such as onboarding, re-engagement, and milestone recognition.
- Support the development and ongoing execution of loyalty and recognition programs across donor segments and channels.
- Track, analyze, and report on campaign performance (e.g., retention, engagement, and conversion), contributing to optimization and continuous improvement efforts.
- Support the Marketing Manager with day-to-day program execution and operations.
- Ensure all initiatives align with Canadian Blood Service’s purpose-driven brand and donor experience strategy.
Desired education and skills
- Post-secondary education in Marketing or relevant experience.
- 3–5 years of experience in marketing strategy, campaign development, or integrated communications.
- Strong understanding of customer/donor lifecycle marketing and segmentation.
- Experience in marketing campaign execution, preferably retention, CRM, or lifecycle marketing.
- Interest in loyalty programs, donor engagement, and digital marketing trends.
- Collaborative team player who thrives in a fast-paced, cross-functional environment, with a strong enthusiasm for contributing to a mission-driven organization.
- Strong project management, organizational, and communication skills.
- Critical thinker and collaborative team player with strong data analysis skills, able to translate insights into actionable improvements.
- A proactive, detail-oriented mindset with a passion for delivering results.
What we offer you
- Payment in lieu of vacation and Benefits.
- Annual performance award up to 6%.
- Defined benefit pension plan.
- Employee discounts, wellness program, professional resources.
What you can expect
- This is a hybrid role, requiring onsite presence at a Canadian Blood Services location 2 days per week (40%).
- Standard work hours are Monday to Friday, 37.5 hours per week.
- If located outside Ottawa, you may be required to travel to our head office (1800 Alta Vista Drive, Ottawa) quarterly for in-person team meetings.
Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.
If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.
We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add donotreply@blood.ca and system@successfactors.com to your safe senders list.
Applicants who require accommodation should discuss their needs with us.