Specialist, Regional Social Media

Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.

Job category: Communications, marketing and public affairs
Job posting ID: 6982

​Employment status: Regular full-time
Position's anticipated start date:  

Classification: PTS/MGT/IT B
Salary/Rate of pay: $68,206 - $80,931

Application deadline: 2025-03-13 
Application requirements:

• Your up-to-date resume.
• Job specific cover letter.
• We recommend you save a copy of the job posting for reference throughout the recruitment process.

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.

 Together, we can make all the difference in the lives of others.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues. 

If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

About the role
Canadian Blood Services is looking for a regular full-time Specialist, Regional Social Media to join our versatile Integrated Marketing team.

The Integrated Marketing team is responsible for developing and executing comprehensive, integrated marketing strategies aimed at building Canadian Blood Services’ brand, expanding our donor base, and enhancing donor loyalty.

In this newly created role, the Specialist, Regional Social Media will play a key role in developing, executing, and expanding our social media strategies. This position focuses on creating and enhancing organic content that leverages regional and hyper-local opportunities to boost online engagement and foster community growth. Responsibilities include coordinating campaigns, monitoring performance, and ensuring regional and hyper-local content aligns with our brand to achieve the goals of our national social media strategy.

This role collaborates with internal and external stakeholders to tell our story: from blood and plasma, to stem cells, organs and tissues and philanthropy ensuring consistency in voice and cultivating a strong social media network. You will create regional and hyper local content that builds the brand, drives awareness, generates traffic to our website, and drives appointments and registrations, while also protecting our reputation.

The Specialist, Regional Social Media possesses a deep understanding of various social platforms and the specific content that resonates on each. As a key member of our collaborative marketing team, they manage issues, create strategies, and develop opportunities for Canada’s Lifeline participants (donors, recipients, partners, and volunteers) to share their stories.

They are well-versed in diversity, equity, and inclusion (DEI) and understand how to incorporate DEI into a social media strategy, through collaboration with internal experts. They monitor and activate regional social media opportunities, anticipate and identify potential issues and develop plans and strategies to address them.

Formula for success

• Leveraging your skills in collaboration, you will work closely with cross-functional teams to understand regional market needs, opportunities, and unique challenges, ensuring local social media opportunities are aligned with broader business goals and strategies.
• Utilizing your strong knowledge of social media content creation (including photography, video and copywriting), you will build brand awareness and engage local communities through the development of engaging, authentic, and locally relevant social media content that aligns with the national social media strategy.
• Harnessing your online community-building abilities, you will track conversations, monitor sentiment, and actively engage with followers to foster a supportive and inclusive online community and amplify reach.
• Applying your skills in performance tracking and reporting, you will monitor and report on the performance of organic social media campaigns and strategies against KPIs across multiple channels, and adapt strategies based on data-driven insights.
• Drawing on your experience in corporate reputation management, you will support the management of social media, protecting Canadian Blood Services’ brand and reputation, through effective monitoring, crisis management, reporting, and posting of content.
• Building on your excellent inter-personal skills, you will actively contribute to a positive and supportive team environment by sharing knowledge, ideas, and best practices with colleagues, leading by example in demonstrating a commitment to Canadian Blood Services core values, and encouraging others to do the same in day-to-day interactions.

Desired education and skills

• A university degree in Marketing or related field, or equivalent experience. 
• 3-5 years of related experience; including, content marketing, content management, analytics, public relations, brand marketing, agency/vendor management and social media management. 
• Advanced knowledge of Sprout Social or other similar social media management systems. Experience with Adobe Creative Suite/CS Cloud, Canava and Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Instagram, YouTube, Snapchat, TikTok, X, etc.) and how they can be deployed in different scenarios. 
• Excellent ability to communicate information and ideas in written and verbal format and build and maintain relationships. Clear, concise writing style appropriate to audience and genre. 
• Capability to evaluate social media key performance indicators, synthesize and analyze research and information from multiple sources to test, optimize, refine, and recommend online strategies and solutions, and make links between internal and external communications and brand.
• Proficiency in understanding the principles, methods, and techniques of social media, brand and graphic design standards, and best practices by channel.
• Competency in staying aware of best practices and prevailing developments in social media, standards, and requirements, and applying these to promote continuous improvement.

What we offer you

• 4 weeks' vacation. 
• Annual performance award up to 6%. 
• Comprehensive group health, dental and vision benefits for you and your family.  
• Defined benefit pension plan. 
• Employee discounts, wellness program, professional resources. 

What you can expect 

• This role will work in a hybrid environment with requirements to be onsite at a Canadian Blood Services location 40% of the time/2 days of the week. 
• You will work Monday to Friday, 37.5 hours per week, 7.5 hours per day.  
• You may be expected to travel across Canada for team meetings or events.

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.  

If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives. 

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add donotreply@blood.ca and system@successfactors.com to your safe senders list. 

Applicants who require accommodation should discuss their needs with us.

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